Logo on white.
A dream catcher, blown apart by it’s own internal forces, spilling out into the world, a pair of wings reaching into the sky, bursting forth and ready to fly. This logo went through several design phases before I arrived at this final version, and it took almost seven months to get here. Typically I wouldn’t spend this long on a design: if something isn’t working after a week, two weeks, a month, it’s often an issue with the core of the design, and it’s probably worth returning to the drawing board, but I was attached to this concept.
These were some of the versions that I stumbled through on my way to the final version. I was fond of the first one for a while; I was absolutely wild about the watercolor aesthetic, and I loved how it looked splattered onto the screen. However, when I stepped back and looked at it, I felt like it would be easier to envision above a hipster clothing store in the mall than on my splash screen. The second version retained the idea of wings, but it was over-simplified and it died because of it. It is, however, where the idea for multiple tones of the same color came from, which I would re-use in future iterations. The third version was definitely a step in the right direction, and was where I became solidified on the idea of including stars within the dream catcher. At the same time though, I felt that it was pale. It was colorful, but not vibrant, it didn’t jump off of the screen the way I wanted it to. After agonizing over this for about a month, version 4 was born.
Version 4 logo on black.
On previous occasions, I played around with fewer tones, less colors, different colors, black and white, the list goes on and on. Nothing stuck quite as strongly or popped as loudly as a multi-tone color scheme with these gradients. It’s different. It doesn’t look like any other modern game-dev logo that I’ve seen, but that’s what I love about it. It’s a statement, and it says that we aren’t afraid to do things a little differently around here, and we’re proud enough of that to wear it on the outside.
If you’re interested in following the developments of my studio, you can do so at the links below: